
1PM PST/ 2PM MST/ 4PM EST
Most local businesses think they have a marketing problem.
They don’t.
They have an authority problem — and AI is exposing it.
Google no longer just ranks businesses.
AI doesn’t just search the internet. They recommend businesses they trust.
If your business isn’t seen as a trusted authority, ranking higher won’t save you.
• Customers decide before clicking
• Google keeps people on Google
• AI answers replace searches
This means your website is no longer the decision point.
Your Google presence — and how AI interprets it — is your storefront now.
For:
✔ Brick-and-mortar & service businesses
✔ Businesses that depend on local calls
✔ Owners who want clarity instead of guessing
Plumbers, HVAC, roofers, attorneys, med spas, auto repair, preschools, and similar local services.
Not For:
✘ Affiliates
✘ Dropshippers
✘ National brands
✘ Anyone looking for shortcuts or hacks
I created my first Google local listing in 2005.
I’ve spent over 20 years watching Google rewrite the rules for local businesses —and I’ve seen what happens when business owners don’t adapt early.
This webinar isn’t theory.
It’s pattern recognition built from hundreds of audits across competitive markets.
• Why some businesses dominate Google Maps without ads
• Why rankings alone no longer guarantee calls
• How Google and AI decide which businesses feel “safe” to recommend
• The authority signals that must exist to own your market
• Why waiting makes it harder — not easier — to catch up
No tactics.
No step-by-step tutorials.
Just clarity.
This is not a tutorial.
If you’re waiting for checklists or hacks, you’ll miss the point.
Instead, pay attention to patterns —which businesses get trusted, and why.
The first few minutes are especially important.
That’s where the context gets set.
Most attendees leave thinking:
“I finally understand why this works… and why it hasn’t.”
That clarity alone changes how you approach growth going forward.
This works best live.
Replays may be limited.
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1PM PST/ 2PM MST/ 4PM EST
